Whats different about Hallyu 2.0?

Hallyu 2.0 refers to the increased popularity of South Korean popular cultural products like dramas, music, food, fashion, language, reality shows, etc post the 2010's. It is different from the earlier rise of the late 1990s as it offers more pop cultural content backed with extensive distribution (Jin and Yoon, 2014). Hallyu 2.0 has been successful in not…

Coming Out party : the 1988 Seoul Olympics

From global sporting events like the Olympics Games and the football World Cup to regionalised events like the Commonwealth Games, east Asian Games, Major Baseball League (LBL), La Liga etc. - all attract large audiences irrespective of age. It involves people from various countries and  as Hazan says, “emotionally, vocally and physically” charged to successfully…

Cultural hybridisation and Hallyu

Earlier, the flow of exchange (information, culture)  was  unidirectional or one way  where there was a clear distinction between the disseminator (mostly western developed countries) and receiver (Eastern developing and under developed countries).  The nature of the flow could range from foreign direct investment, research and development knowledge sharing, popular cultural exports (not limited to but…

…on tian xia (‘all under Heaven’)

Zhang Yimou's Hero is a visually aesthetic roller coaster ride. I have watched the movie several times and still remain amazed by the spectacular over the top mise en scène. However, after my latest watch I have developed an affinity to the idea of tian xia and its relevance in a broader contemporary context as well as…